Las Vegas based Fine Entertainment developed the concept of PBR Rockbar for a high profile location at Planet Hollywoood on Las Vegas Boulevard.  The concept was for a high energy entertainment facility combining great food, and rock music in a venue for people to come together to share an exciting experience.

After the success of Fine’s Rockhouse nightclub, also on Las Vegas Boulevard, the group knew they needed to create a compelling audio, video experience for this new venue at the center of the competitive nightlife on the Las Vegas Strip.  Fine reached out to Kevin Potts and David Starck to help create the venue.  David Starck proceeded to conceptualize the new audio and video systems for the project.  The facility design is over the top with nearly 100 flat panel displays providing  HDTV video everywhere. Starck had to develop a solid infrastructure that would deliver worldclass video for sporting events as well as morph into a video display system for live concerts and nightclub experience as PBR changes from an exceptional casual dining and sports bar during the day to live concert venue and nightclub at night.  Working with Las Vegas based Moser Architecture Studio,  the team moved forward with a high power sound system, utilizing state of the art signal processing and high density amplification, to deliver the highest quality sound to a demanding facility.  The venue has been highly successful and Fines companies, including Sting Systems, continue to work with Coherent Design on future projects.

General Contractor:  Penta Building Group

Architect:  Moser Architecture

AV Contractor:  R2W Las Vegas